New Info Us

New Info Us | info creativity

Author: Ikarowina Tarigan

Photo: dontknowpub.com / images

Red and blue is not just color, but this color consecutive determine how the concentration or how you kreatifkah. This is expressed in a new color association study published in Science Express.

Main keys: the color red makes people more focused on things that detail, the color blue to increase creativity, and the second color effect is occurring in nature that we are aware. Ravi Mehta, MBA, and Rui Zhu, PhD, from the Sauder School of Business at Canada's University of British Columbia, to do a study on the 6 to compare the effect of the color red and blue.

They only compare the colors red and blue with the usual intensity and the same information. They try in 6 studies. In each study, students who do not color blind, are asked to perform several different tasks including menghapalkan words on a computer screen with a screen saver blue or red, mendisain a children's game object red or blue, and copy and edit the list address.

Focus Red, Blue Creativity

In each study, students focus more time working on tasks that contain elements of red and more creative when there are elements of the color blue. For example, when a red screen saver, they are more accurate in a memory test and a copy editor is better. mendisain they also play a more practical from a red object.

According to Mehta and Zhu, this is caused by a red signal to provide a more concentrated and more careful, such as the red light on the road. Unlike the red, blue stimulates creativity. Students create a more natural phenomenon of blue objects.

When asked whether red or blue is more focus and strengthen the colors which stimulate creativity, students select the color blue for the second category. According to the researchers, this is because more students like the color blue.

Mehta and Zui infer, certain colors more suitable for a particular task well. "If a job requires attention (for example, to remember the information or the new drug side effects), for this, especially the color red is perfect," write the researchers.

"However, more Mehta and Zui," if the job requires creativity and imagination (for example, to store mendisain art, or a new product, the color blue will be more profitable. "


(* / webMD.com)